Meet Emma

Right now, I’m in the middle of dropping Emarae’s very first collection, and it’s just the beginning. I’ve been dreaming, designing, and testing every little detail to make sure it feels special, from the perfect pink color to the way it fits just right.

I’m 15, and I’ve always loved expressing myself through what I wear—whether I’m heading to rehearsal, grabbing coffee, or going for a beach swim. I wanted to create something that felt personal but easy to wear anywhere.

How it started

Emarae began with the simple idea to make a hoodie that felt like me.

When I started dreaming up Emarae, I hand-painted every design in watercolor first. I wanted each detail to feel intentional: from the concept to the color to the fit.

Not just comfortable or cute (though that matters too!), but something you’d reach for to feel stylish on your best days and confident on your in-between ones.

We’re so glad you’re here. We hope Emarae brings a little more comfort, confidence, and creativity into your everyday life.

Thank you for choosing Emarae <3

-Emma Betancur

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